Sugiharto, Bagus Hari, Nafi’ah Nafi’ah, Ayniyatin Nadiyah, and Fairuz Rania. 2025. “Impact of Marketing Strategy and Tam on Buyer Attitudes on Online Platforms: A Study on Gen Z Marketplace Users”. Indonesia Accounting Research Journal 13 (1):112-20. https://doi.org/10.35335/iacrj.v13i1.527.