SUGIHARTO, B. H.; NAFI’AH, N.; NADIYAH, A.; RANIA, F. Impact of marketing strategy and tam on buyer attitudes on online platforms: A study on gen z marketplace users. Indonesia Accounting Research Journal, [S. l.], v. 13, n. 1, p. 112–120, 2025. DOI: 10.35335/iacrj.v13i1.527. Disponível em: https://journals.iarn.or.id/index.php/Accounting/article/view/527. Acesso em: 5 oct. 2025.