SIREGAR, A. S.; SILALAHI, P. R.; HARAHAP, R. D. Analysis of the influence of buzzer marketing, E-WOM, and customer perception on the readiness to build the image of MSMEs in Aek Nauli Village. Indonesia Auditing Research Journal, [S. l.], v. 15, n. 4, p. 431–446, 2026. DOI: 10.35335/arj.v15i4.824. Disponível em: https://journals.iarn.or.id/index.php/ARJ/article/view/824. Acesso em: 2 nov. 2026.