TANJUNG, T. N. U.; IMSAR, I.; HASIBUAN, F. U. The influence of brand authenticity and open communication on social media on brand trust and brand loyalty: a case study of UINSU students in the era of digital marketing. Indonesia Auditing Research Journal, [S. l.], v. 15, n. 3, p. 344–357, 2026. DOI: 10.35335/arj.v15i3.739. Disponível em: https://journals.iarn.or.id/index.php/ARJ/article/view/739. Acesso em: 11 aug. 2026.