NURHAYATI, N.; FADILLAH, M.; SELVINA, M.; NURAZIZA, S. The influence of perceived quality and viral marketing on the decision to purchase Momoyo Ice Cream according to the Islamic business perspective. Indonesia Auditing Research Journal, [S. l.], v. 13, n. 2, p. 53–62, 2024. Disponível em: https://journals.iarn.or.id/index.php/ARJ/article/view/276. Acesso em: 30 apr. 2026.