Siregar, A.S., Silalahi, P.R. and Harahap, R.D. 2026. Analysis of the influence of buzzer marketing, E-WOM, and customer perception on the readiness to build the image of MSMEs in Aek Nauli Village. Indonesia Auditing Research Journal. 15, 4 (Oct. 2026), 431–446. DOI:https://doi.org/10.35335/arj.v15i4.824.