Analysis of public satisfaction with BMKG FL Tobing’s information services on social media in terms of information quality and ease of access
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Abstract
Social media has become one of the channels utilized by the FL. Tobing Meteorology Station (BMKG) to disseminate weather and climate information, as well as early warnings, to the public. The success of this information dissemination depends on the quality of the information provided and the ease with which the public can access it. This study aims to analyze the influence of information quality and ease of access on public satisfaction with the information services provided by the FL. Tobing Meteorology Station via social media. The novelty of this study lies in analyzing public satisfaction with the information services of the FL. Tobing Meteorology Station through social media by examining information quality and ease of access as factors influencing user satisfaction. A quantitative approach was employed, utilizing a survey method with 93 respondents selected through simple random sampling (a probability sampling technique). Data were analyzed using multiple linear regression with the aid of IBM SPSS Statistics 26. The results indicate that information quality has a positive and significant effect on public satisfaction, whereas ease of access does not have a significant effect. However, information quality and ease of access simultaneously exert a significant influence on public satisfaction, with a coefficient of determination (R²) of 22.3%. Therefore, the FL. Tobing Meteorology Station is encouraged to continuously improve the quality of information shared via social media to better meet the public's information needs and increase satisfaction with the services provided.
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