The influence of green lifestyle, green awareness, and eco-labels on the interest in purchasing environmentally friendly products among FEBI UINSU students
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Published:
Aug 3, 2026
Keywords:
Green Lifestyle, Green Awareness, Eco-Label, Purchase Interest
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Articles
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Abstract
Focusing on the consumption behavior of FEBI UINSU students, this associative quantitative research examines the relationship between green lifestyle, green awareness, and eco-labeling on the purchase intention of environmentally friendly products. Involving 100 students selected through purposive sampling, a questionnaire instrument was used as the primary data collection medium, which was then analyzed using the SEM-PLS algorithm via SmartPLS 4.0. Field findings show that a green lifestyle is not yet a strong predictor in significantly predicting purchase intention, even though the relationship is positive. In contrast, indicators of green awareness and eco-friendly labels show a substantial positive impact. These findings underscore the importance of environmental education and the effectiveness of product labels in stimulating sustainable purchasing decisions among academics
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How to Cite
Aura Fazia, I. V., Lubis, F. A., & Rahmani, N. A. B. (2026). The influence of green lifestyle, green awareness, and eco-labels on the interest in purchasing environmentally friendly products among FEBI UINSU students. Indonesia Auditing Research Journal, 15(3), 311–320. https://doi.org/10.35335/arj.v15i3.748
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Büttner, V., Gassler, B., & Teuber, R. (2024). Does the Eco-Score lead to a halo effect ? Influence of a sustainability label on product perceptions and purchase intention. Food Quality and Preference, 121(June), 105246. https://doi.org/10.1016/j.foodqual.2024.105246
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Quoc, T. N., Phuc, N. N., & Duong, N. (2025). Examining green packaging , branding , and eco-labeling strategies : The case of young consumers ’ perceptions and responses in F & B industry. Cleaner and Responsible Consumption, 16(December 2024), 100258. https://doi.org/10.1016/j.clrc.2025.100258
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Vania, A. (2026). Pengaruh Kesadaran Lingkungan, Produk Hijau, Harga Hijau Pada Produk Fmcg Terhadap Keputusan Pembelian Dengan Gaya Hidup Ramah Lingkungan Sebagai Variabel Mediasi (Studi pada Generasi Z di Jakarta Selatan). Business Preneur : Jurnal Ilmu Administrasi Bisnis, 08.
Viajeng Purnama Putri. (2023). Mendorong Pilihan Berkelanjutan: Eco Labeling, Eco Branding, Dan Dampaknya Terhadap Green Purchase Intentions dan Consumer Behaviour. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (Jebma), November, 875–888. https://doi.org/10.47709/jebma.v3i3.3036
Wardana, N. (2026). Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Housing Purchase Intention. Journal of Sustainable Economic and Business (JOSEB), 3(1), 104–116.
Wijekoon, R., & Sabri, M. F. (2021). Determinants That Influence Green Product Purchase Intention and Behavior : A Literature Review and Guiding Framework. Sustainability, 1–40.
Yati, F. W., Syahbudi, M., & Harahap, M. I. (2024). Purchase intention of Sariayu cosmetics among Muslim university students as viewed from green product and product quality : An Islamic economic perspective. Journal of Islamic Economics Lariba, 10(1), 231–250. https://doi.org/10.20885/jielariba.vol10.iss1.art13
Zhang, X., & Dong, F. (2020). Why Do Consumers Make Green Purchase Decisions ? Insights from a Systematic Review. International Journal of Environmental Research and Public Health.
Zhao, S. (2021). Exploring Residents ’ Purchase Intention of Green Housings in China : An Extended Perspective of Perceived Value. International Journal of Environmental Research and Public Health.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179 211. https://doi.org/10.1016/0749-5978(91)90020-T
Baltodano-nontol, L., Alvarado-silva, C., Fern, M., Rosa, G., & Acevedo-duque, Á. (2024). Measuring Urban Environmental Awareness : Instrument Validation and Analysis in Urban Contexts. Sustainability, 1–20. https://doi.org/10.3390/su162411153
Baskoro, M. L., Bogush, A., Tjahjono, B., & Beltran, M. (2024). Exploring the efficacy of ecolabels as a marketing strategy : Insights from the emerging bioplastic packaging market. Business Strategy and the Enviroment, June, 7651–7669. https://doi.org/10.1002/bse.3891
Blanco, F., Matute, H., & Moreno-fern, M. M. (2025). Eco-friendly labeling biases judgments of environmental impact ☆ , ☆☆ , ☆☆☆. Journal of Environmental Psychology, 106(July). https://doi.org/10.1016/j.jenvp.2025.102715
Büttner, V., Gassler, B., & Teuber, R. (2024). Does the Eco-Score lead to a halo effect ? Influence of a sustainability label on product perceptions and purchase intention. Food Quality and Preference, 121(June), 105246. https://doi.org/10.1016/j.foodqual.2024.105246
Canio, F. De, & Martinelli, E. (2026). Enhancing consumers ’ intentions : the moderating role of environmental concern. International Journal of Retail & Distribution Managemen, July. https://doi.org/10.1108/IJRDM-08-2020-0301
Chaniago, A. (2020). Analisis Pengaruh Promosi Yang Terintegrasi Dan Keunggulan Positioning Terhadap Keputusan Pembelian Sabun Mandi Lux Di Kota Ambon. Jurnal SOSOQ, 22–34.
Chi, T. (2021). Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials. Sustainability.
Djajadiwangsa, K. P. (2022). Sustainable Beauty : Pengaruh Eco-Label , Product Attributes , Perceived Consumer Effectiveness ( PCE ), dan Environmental Awareness terhadap Green Purchase Behavior. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 06, 121–137.
Ermini. (2023). Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Penjualan Terhadap Minat Beli Konsumen Pada The Hungry Burger. Jurnal Media Wahana Ekonomika, 36–51.
Febriandari, S. M. (2025). Pengaruh Green Product dan Green Advertising Terhadap Eco-Friendly Packaging Purchase Intention : Peran Mediasi Green Lifestyle dan Environmental Awareness Abstrak Pendahuluan. PARADOKS Jurnal Ilmu Ekonomi, 8(3), 1053–1066.
Harahap, M. I., & Lubis, M. I. (2024). Analisis Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Minat Beli Konsumen Mahasiswa Jurusan Manejemen Universitas Islam Negeri Sumatera Utara Pada Aplikasi Tiktok Shop. Jurnal Ekonomi Manajemen Dan Bisnis, 1, 7–12.
I, A. U. B., & Kalpana, R. (2025). Social Media Marketing Effort in Impacting the Intention of Purchase of Green Cosmetics by Indian Consumers. International Review of Management and Marketing, 15(2), 189–199. https://doi.org/10.32479/irmm.17391
Janah, N., Odelia, E. M., & Program, M. S. (2025). Jurnal Ilmu Manajemen Exploring the Influence of Green Brand on Consumers Purchase Intention. Jurnal Ilmu Manajemen, 13(2023), 904–919.
Karyoko, D. (2024). 16% orang Indonesia belum pernah membeli produk sustainable, apa alasannya? GoodStats. https://data.goodstats.id/statistic/16-orang-indonesia-belum-pernah-membeli-produk-sustainable-apa alasannya-j8YGd
Kim, N., & Lee, K. (2023). Environmental Consciousness , Purchase Intention , and Actual Purchase Behavior of Eco-Friendly Products : The Moderating Impact of Situational Context. International Journal of Environmental Research and Public Health.
Laela, L., Khairun, U., Mohungo, Y., & Khairun, U. (2025). Pengaruh Lifestyle dan Green Knowledge terhadap Green Purchase Behavior yang Dimediasi Good Purchase Intention. Al-Buhuts, 21, 45–57.
Lestari, E. R., Putri, H. K., Anindita, C., Laksmiari, M. B., Korespondensi, P., Product, G., Trust, G., Beli, M., & Lingkungan, K. (2020). Pengaruhgreen Product (Minuman Ramah Lingkungan), Green Advertising, Dan Kepedulian Lingkungan Terhadap Green Trust Dan Implikasi Terhadap Minat Beli. Jurnal Teknologi Pertanian, 21(1).
Mohamed, A., & Fait, A. (2025). Linking Environmental Knowledge , Concern , and Behavior to Green Product Preferences through Perceived Value : Evidence from Saudi Arabia. Journal of Cultural Analysis and Social Change, 10(3), 746–765. https://doi.org/10.64753/jcasc.v10i3.2482
Oktavia, F. (2025). Pengaruh Green Product, Green Price, dan Health Consciousness Terhadap Purchase Intention Melalui Customer Attitude Sebagai Variabel Mediasi Pada Konsumen Produk Tumbler Ramah Lingkungan Di DKI Jakarta. Jurnal Rumpun Manajemen Dan Ekonomi, 2(4), 394–407. https://doi.org/10.61722/jrme.v2i4.5871
Panopoulos, A., Poulis, A., & Theodoridis, P. (2023). Influencing Green Purchase Intention through Eco Labels and User-Generated Content. Sustainability.
Pasaribu, A. F., Inda, T., Rahma, F., & Dharma, B. (2023). Pengaruh Content Marketing, Viral Marketing Dan Influencer Terhadap Minat Beli Produk Skincare Pada Mahasiswa. ECOBISMA: Jurnal Ekonomi, Bisnis Dan Manajemen, 10(2), 81–93. https://doi.org/10.36987/ecobi.v10i2
Prameswari, A. (2023). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Green Product (Studi Kasus Pada Produk Love Beauty And Planet Di Kota Medan). Edunomika, 08(01), 1–17.
Quoc, T. N., Phuc, N. N., & Duong, N. (2025). Examining green packaging , branding , and eco-labeling strategies : The case of young consumers ’ perceptions and responses in F & B industry. Cleaner and Responsible Consumption, 16(December 2024), 100258. https://doi.org/10.1016/j.clrc.2025.100258
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
United Nations Development Programme. (2023). Human development report 2023. UNDP. https://hdr.undp.org
Utami, S., Lestari, D., & Maulana, I. (2024). Strategi green marketing : green awareness , eco label , dan eco brand pada perilaku pembelian. Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 5(2), 407–420. https://doi.org/10.37631/ebisma.v5i2.1634
Vania, A. (2026). Pengaruh Kesadaran Lingkungan, Produk Hijau, Harga Hijau Pada Produk Fmcg Terhadap Keputusan Pembelian Dengan Gaya Hidup Ramah Lingkungan Sebagai Variabel Mediasi (Studi pada Generasi Z di Jakarta Selatan). Business Preneur : Jurnal Ilmu Administrasi Bisnis, 08.
Viajeng Purnama Putri. (2023). Mendorong Pilihan Berkelanjutan: Eco Labeling, Eco Branding, Dan Dampaknya Terhadap Green Purchase Intentions dan Consumer Behaviour. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (Jebma), November, 875–888. https://doi.org/10.47709/jebma.v3i3.3036
Wardana, N. (2026). Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Housing Purchase Intention. Journal of Sustainable Economic and Business (JOSEB), 3(1), 104–116.
Wijekoon, R., & Sabri, M. F. (2021). Determinants That Influence Green Product Purchase Intention and Behavior : A Literature Review and Guiding Framework. Sustainability, 1–40.
Yati, F. W., Syahbudi, M., & Harahap, M. I. (2024). Purchase intention of Sariayu cosmetics among Muslim university students as viewed from green product and product quality : An Islamic economic perspective. Journal of Islamic Economics Lariba, 10(1), 231–250. https://doi.org/10.20885/jielariba.vol10.iss1.art13
Zhang, X., & Dong, F. (2020). Why Do Consumers Make Green Purchase Decisions ? Insights from a Systematic Review. International Journal of Environmental Research and Public Health.
Zhao, S. (2021). Exploring Residents ’ Purchase Intention of Green Housings in China : An Extended Perspective of Perceived Value. International Journal of Environmental Research and Public Health.
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