Integrating digital business strategies and accounting information systems to enhance profit growth: Evidence from culinary MSMEs
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May 7, 2026
Keywords:
Accounting Information Systems, Digital Marketing, E-Commerce, MSMEs, Profit Growth
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Articles
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Abstract
The rapid development of digital technology has transformed the way micro, small, and medium enterprises (MSMEs) conduct their business activities, particularly in the culinary sector in Semarang City. However, the utilization of e-commerce, digital marketing, and accounting information system applications in business management has not been fully integrated, which may limit the ability of MSMEs to achieve optimal profit growth. This study examined the influence of e-commerce, digital marketing, and business scale on profit growth, while also investigating the mediating role of accounting information system applications. A quantitative approach was applied using survey data collected from 205 MSME owners through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate both direct and indirect relationships among variables. The findings indicated that digital marketing and business scale had a positive and significant effect on profit growth, while e-commerce did not show a direct significant effect. In addition, accounting information system applications significantly influenced profit growth and mediated the relationship between e-commerce and business scale with profit growth. These results highlight the importance of integrating digital business strategies with accounting information systems to improve financial performance and support the sustainability of MSMEs.
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How to Cite
Ridho, M. S., & Rahmadhani, S. (2026). Integrating digital business strategies and accounting information systems to enhance profit growth: Evidence from culinary MSMEs . Indonesia Auditing Research Journal, 15(2), 115–125. https://doi.org/10.35335/arj.v15i2.643
References
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Anindya, S., & Agustin, H. A. (2024). Pengaruh Penerapan E-Commerce Terhadap Kinerja Keuangan UMKM Kuliner Di Kabupaten Mojokerto, Jawa Timur. Jurnal Media Akademik (JMA), 2(12), 3031–5220. https://doi.org/10.62281/35yy3g39
Aulia, G. S., & Trisnaningsih, S. (2025). Kajian Literatur : Sistem Informasi Akuntansi Dan Digital Marketing Terhadap Kinerja Usaha The Effect Of Accounting Information Systems , Digital Marketing On Business Performance : A Literature Review Study How to cite : Gabrena Septi Aulia & Sri Trisnan. https://doi.org/10.69836/ncrcs-sinesia.v1i1.72
Etrie Septiani Lubis1, S. W. (2025). Sinergi International Journal of Logistic. Academia.Edu, 2, 115–123. https://www.academia.edu/download/107852094/10.pdf
Fajar Damar Noviyanto, Annisa Nurul Destiana, Rezika Siti Marina, Shafara Dias Tuti, & Husni Mubarok. (2025). Peran Laporan Akuntansi Manajerial dalam Pengambilan Keputusan Strategis Manajemen. Jurnal Ekonomi Bisnis dan Kewirausahaan, 2(2), 15–19. https://doi.org/10.69714/69qded53
Gonzalez, G. R. (2026). AI agents, agentic AI, and the future of sales. journal of Bussiness Research, 202. .https://doi.org/10.1016/j.jbusres.2025.115799
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027. https://doi.org/10.1016/j.rmal.2022.100027
Haris, A. (2023). The role of digital marketing in increasing financial effectiveness and efficiency. Atestasi : Jurnal Ilmiah Akuntansi, 6(2), 419–429. https://doi.org/10.57178/atestasi.v6i2.701
Haryati, & Yusep, F. (2024). Analisis Penerapan Aplikasi SIAPIK Untuk Membantu UMKM dalam Penyusunan Laporan Keuangan SAK-EMKM ( Toko Lala Frozen Food ). Prosiding Seminar Nasional Akuntansi dan Manajemen, 3(3), 2. https://prosiding.pnj.ac.id/index.php/SNAM/article/view/3122
Hasibuan, K. A., & Muda, I. (2025). The role of data analysis in improving the transparancy accounting information. 13(2), 176–182. https://doi.org/10.35335/iacrj.v13i2.566
Hendrastuti, R., & Harahap, R. F. (2023). Agency theory: Review of the theory and current research. Jurnal Akuntansi Aktual, 10(1), 85. https://doi.org/10.17977/um004v10i12023p085
Hidayat, A. R. (2023). Analisis Adopsi Penggunaan Sistem Pembayaran Fintech pada Generasi Milenial Menggunakan Teori Difusi Inovasi. Jurnal Ilmu Manajemen, 13(1), 117–132. https://doi.org/10.32502/jimn.v13i2.6974
Hutabarat, F., Wiyono, B. B., & Sunarko, B. (2023). scale and Digital Transformation Readiness of SMEs in Indonesia. Journal of Entrepreneurship and Business Innovation, 9(1), 44–58. https://doi.org/10.47312/ambr.v7i01.517
Jensen, M. C., & Meckling, W. H. (2005). Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.94043
Khasanah, N., & Putri, R. A. (2025). Indonesia Auditing Research Journal Analysis of understanding business strategy in contemporary management perspective: Literature study. Indonesia Auditing Research Journal, 12(4), 184–192. https://doi.org/10.35335/iacrj.v12i4.46
Kraus, S., Durst, S., Ferreira, J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management, 63(August 2020). https://doi.org/10.1016/j.ijinfomgt.2021.102466
Lune, R. P., Hayat, N., & Fasihat, D. U. (2025). Pengaruh Penerapan E-Commerce Terhadap Pendapatan UMKM di Kecamatan Dompu. Paradoks : Jurnal Ilmu Ekonomi, 8(3), 1514–1522. https://doi.org/10.57178/paradoks.v8i3.1605
Marsden, T. (2014). Economic perspectives. The Geography of Rural Change, 13–30. https://doi.org/10.4324/9780203335239-8
Nafisa Amalia Afifah, & Eko Triyanto. (2023). Pengaruh Literasi Keuangan, Pemanfaatan Teknologi Informasi Dan Penggunaan Informasi Akuntansi Terhadap Kinerja UMKM Di Kecamatan Teras Kabupaten Boyolali. Jurnal Ilmiah Research and Development Student, 1(2), 75–89. https://doi.org/10.59024/jis.v1i2.322
Nando, R. arnando pratama, Setiawan, R., & ... (2021). Pengaruh Digital Marketing Terhadap Peningkatan Laba Umkm.Jurnal7(3),43–48. http://ejournal.stiepgri.ac.id/index.php/ekonomak/article/view/173%0Ahttp://ejournal.stiepgri.ac.id/index.php/ekonomak/article/download/173/111
Naseri, R. N. N., Azis, S. N., & Abas, N. (2023). A Review of Technology Acceptance and Adoption Models in Consumer Study. FIRM Journal of Management Studies, 8(2), 188. https://doi.org/10.33021/firm.v8i2.4536
Nengsih, R., Ikhbar, S., & Ahyar, M. (2025). Inovasi dan Diversifikasi Produk Gerabah sebagai Katalisator Pertumbuhan Laba pada UMKM Sektor Kerajinan. Jurnal Serambi Engineering, 13814–13824. https://jse.serambimekkah.id/index.php/jse/article/view/921?articlesBySimilarityPage=3
Novida, D. R. (2025). Evolusi Sistem Informasi Akuntansi dalam Era Digital: Tinjauan Literatur tentang Tren, Tantangan, dan Peluang. Jurnal Minfo Polgan, 14(1), 77–85. https://doi.org/10.33395/jmp.v14i1.14628
Nuraeni, L., & Yusuf, A. (2023). he Role of Human Resource Competency in Enhancing SME Productivity in Indonesia. Jurnal Manajemen dan Kewirausahaan, 25(2), 141–153. https://doi.org/10.5555/ijosmas.v5i6.438
Nurhidayah, N., Safitri, M., & Badollahi, I. (2025). Penerapan Sistem Akuntansi Manajemen Dalam Meningkatkan Kinerja Bisnis Usaha Mikro, Kecil dan Menengah. Advances in Management & Financial Reporting, 3(2), 180–198. https://doi.org/10.60079/amfr.v3i2.518
Nusron, A. (2024). Strategies for improving the performance of embroidery craft businesses in the digital era. Indonesia Auditing Research Journal, 13(2), 63–73. https://journals.iarn.or.id/index.php/ARJ/article/view/279
Ohara, M. R., Suherlan, S., & Astutik, W. S. (2024). Digital Marketing Innovation and the Role of Information Systems in Enhancing MSME Market Expansion. Jurnal Minfo Polgan, 13(2), 1597–1604. https://doi.org/10.33395/jmp.v13i2.14167
Ohoiwirin, F. A., & Paramitalaksmi, R. (2025). The Influence of People’s Business Credit (KUR) Capital from PT. Bank Rakyat Indonesia, Own Capital, and Business Length in Supporting MSMEs Income in the Malioboro Region. Indonesia Accounting Research Journal, 13(2), 150–158. https://journals.iarn.or.id/index.php/Accounting/article/view/559
Panjaitan, F., & Sari, A. R. (2024). The influence of company size, company growth, andprofitability on company value with capital structure as amoderating variable in the 10 largest conventional banks inIndonesia 2017-2022. Indonesia Auditing Research Journal, 13(13), 155–161. https://journals.iarn.or.id/index.php/ARJ/article/view/319
Putra. (2019). Penerapan Sistem Informasi Akuntansi Pengelolaan Aset Negara Dan Penyajian Laporan Keuangan Berbasis Akrual Terhadap PP No. 71 Tahun 2010 Pada Kantor Imigrasi Kelas Ii Belakang Padang. Measurement : Jurnal Akuntansi, 11(2), 107–119. https://www.journal.unrika.ac.id/index.php/measurement/article/view/1754/1298
Putri, T. A., Merry Susetyawan, A., Sherlenadya Purba, S., Ratu Mony, H., Tania Rahmadi, Z., Aria Wahyudi, M., Adhi Dharma, D., & Artikel, S. (2024). The Role Of Accounting Information Systems In The Utilization Of Technology For Digital Bookkeeping In Smes Corresponding Author. BRIDGING: Journal Of Islamic Digital Economic and Management, 2(1), 2024. https://journal.alshobar.or.id/index.php/bridging
Putrie, A. S., & Ariani, K. R. (2024). Pengaruh Penggunaan E-Commerce, Pemahaman Sistem Informasi Akuntansi dan Literasi Keuangan Pada Kinerja Perusahaan UMKM. Jurnal Akuntansi dan Keuangan Kontemporer (JAKK), 7(2). https://doi.org/10.30596/jakk.v7i2.20281
Ridwan, S., Syah, T. Y. R., Kustiawan, U., & Nofierni, N. (2025). Financial Planning and Investment Feasibility Analysis Based on Five-Year Projections Using ROI, NPV, IRR, and Financial Ratios. Journal La Bisecoman, 6(2), 489–506. https://doi.org/10.37899/journallabisecoman.v6i2.1970
Rito, R., & Azzahra, F. (2018). Peran Audit Internal Dalam Good Corporate Governance Bank Syariah Di Indonesia. Agregat, 2(1), 79–99. https://doi.org/10.22236/agregat
Salim, N., & Rahmadhani, S. (2024). Pengaruh Modal Usaha, Lama Usaha Dan Lokasi Usaha Terhadap Pendapatan Usaha Mikro Kecil Menengah. Among Makarti, 17(1), 111. https://doi.org/10.52353/ama.v17i1.634
Santoso, Y., & Dewi, L. (2023). Digital Marketing Strategies and Competitive Advantage of Culinary SMEs in Central Java. Jurnal Pemasaran Digital dan Inovasi Bisnis. 2023, 55–70. https://doi.org/10.57178/atestasi.v6i2.701
Sophia, N. H. (2023). The influence of e-commerce business developments and technology-based accounting information systems on the need for e-commerce audit services. Indonesia Accounting Research Journal, 10(4), 112–120. https://doi.org/10.35335/iacrj.v10i4.150
Susanti, D. A., Mulyani, U. R., Fadhlan, A., & Yuwanda, T. (2022). Terhadap Pemahaman Umkm Dalam Menyusun Laporan Keuangan Berdasakan SAK-EMKM Jurnal Ekonomi dan Bisnis Islam, 7(1), 24–39. https://garuda.kemdiktisaintek.go.id/documents/detail/3257679
Wisnu, Y., Sasmito, D., & Prestianto, B. (2021). Digital Literation Level Analysis and E-Commerce Application in Small and Medium Micro Enterprises in the City of Semarang. 4(1). https://doi.org/10.29100/jipi.v11i1.7282
Yacob, S., Sulistiyo, U., Erida, E., & Siregar, A. P. (2021). The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia. Development Studies Research, 8(1), 244–252. https://doi.org/10.1080/21665095.2021.1976657
Zukari, R. P. A., & Aryanto, R. (2025). The Influence of Digital Marketing Strategy in the Development of MSMEs on Economic Growth 2018 – 2022 (Case Study of Digital Advertising MSMEs in Jakarta). Journal of World Science, 4(1), 125–134. https://doi.org/10.58344/jws.v4i1.1287
Anindya, S., & Agustin, H. A. (2024). Pengaruh Penerapan E-Commerce Terhadap Kinerja Keuangan UMKM Kuliner Di Kabupaten Mojokerto, Jawa Timur. Jurnal Media Akademik (JMA), 2(12), 3031–5220. https://doi.org/10.62281/35yy3g39
Aulia, G. S., & Trisnaningsih, S. (2025). Kajian Literatur : Sistem Informasi Akuntansi Dan Digital Marketing Terhadap Kinerja Usaha The Effect Of Accounting Information Systems , Digital Marketing On Business Performance : A Literature Review Study How to cite : Gabrena Septi Aulia & Sri Trisnan. https://doi.org/10.69836/ncrcs-sinesia.v1i1.72
Etrie Septiani Lubis1, S. W. (2025). Sinergi International Journal of Logistic. Academia.Edu, 2, 115–123. https://www.academia.edu/download/107852094/10.pdf
Fajar Damar Noviyanto, Annisa Nurul Destiana, Rezika Siti Marina, Shafara Dias Tuti, & Husni Mubarok. (2025). Peran Laporan Akuntansi Manajerial dalam Pengambilan Keputusan Strategis Manajemen. Jurnal Ekonomi Bisnis dan Kewirausahaan, 2(2), 15–19. https://doi.org/10.69714/69qded53
Gonzalez, G. R. (2026). AI agents, agentic AI, and the future of sales. journal of Bussiness Research, 202. .https://doi.org/10.1016/j.jbusres.2025.115799
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027. https://doi.org/10.1016/j.rmal.2022.100027
Haris, A. (2023). The role of digital marketing in increasing financial effectiveness and efficiency. Atestasi : Jurnal Ilmiah Akuntansi, 6(2), 419–429. https://doi.org/10.57178/atestasi.v6i2.701
Haryati, & Yusep, F. (2024). Analisis Penerapan Aplikasi SIAPIK Untuk Membantu UMKM dalam Penyusunan Laporan Keuangan SAK-EMKM ( Toko Lala Frozen Food ). Prosiding Seminar Nasional Akuntansi dan Manajemen, 3(3), 2. https://prosiding.pnj.ac.id/index.php/SNAM/article/view/3122
Hasibuan, K. A., & Muda, I. (2025). The role of data analysis in improving the transparancy accounting information. 13(2), 176–182. https://doi.org/10.35335/iacrj.v13i2.566
Hendrastuti, R., & Harahap, R. F. (2023). Agency theory: Review of the theory and current research. Jurnal Akuntansi Aktual, 10(1), 85. https://doi.org/10.17977/um004v10i12023p085
Hidayat, A. R. (2023). Analisis Adopsi Penggunaan Sistem Pembayaran Fintech pada Generasi Milenial Menggunakan Teori Difusi Inovasi. Jurnal Ilmu Manajemen, 13(1), 117–132. https://doi.org/10.32502/jimn.v13i2.6974
Hutabarat, F., Wiyono, B. B., & Sunarko, B. (2023). scale and Digital Transformation Readiness of SMEs in Indonesia. Journal of Entrepreneurship and Business Innovation, 9(1), 44–58. https://doi.org/10.47312/ambr.v7i01.517
Jensen, M. C., & Meckling, W. H. (2005). Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.94043
Khasanah, N., & Putri, R. A. (2025). Indonesia Auditing Research Journal Analysis of understanding business strategy in contemporary management perspective: Literature study. Indonesia Auditing Research Journal, 12(4), 184–192. https://doi.org/10.35335/iacrj.v12i4.46
Kraus, S., Durst, S., Ferreira, J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management, 63(August 2020). https://doi.org/10.1016/j.ijinfomgt.2021.102466
Lune, R. P., Hayat, N., & Fasihat, D. U. (2025). Pengaruh Penerapan E-Commerce Terhadap Pendapatan UMKM di Kecamatan Dompu. Paradoks : Jurnal Ilmu Ekonomi, 8(3), 1514–1522. https://doi.org/10.57178/paradoks.v8i3.1605
Marsden, T. (2014). Economic perspectives. The Geography of Rural Change, 13–30. https://doi.org/10.4324/9780203335239-8
Nafisa Amalia Afifah, & Eko Triyanto. (2023). Pengaruh Literasi Keuangan, Pemanfaatan Teknologi Informasi Dan Penggunaan Informasi Akuntansi Terhadap Kinerja UMKM Di Kecamatan Teras Kabupaten Boyolali. Jurnal Ilmiah Research and Development Student, 1(2), 75–89. https://doi.org/10.59024/jis.v1i2.322
Nando, R. arnando pratama, Setiawan, R., & ... (2021). Pengaruh Digital Marketing Terhadap Peningkatan Laba Umkm.Jurnal7(3),43–48. http://ejournal.stiepgri.ac.id/index.php/ekonomak/article/view/173%0Ahttp://ejournal.stiepgri.ac.id/index.php/ekonomak/article/download/173/111
Naseri, R. N. N., Azis, S. N., & Abas, N. (2023). A Review of Technology Acceptance and Adoption Models in Consumer Study. FIRM Journal of Management Studies, 8(2), 188. https://doi.org/10.33021/firm.v8i2.4536
Nengsih, R., Ikhbar, S., & Ahyar, M. (2025). Inovasi dan Diversifikasi Produk Gerabah sebagai Katalisator Pertumbuhan Laba pada UMKM Sektor Kerajinan. Jurnal Serambi Engineering, 13814–13824. https://jse.serambimekkah.id/index.php/jse/article/view/921?articlesBySimilarityPage=3
Novida, D. R. (2025). Evolusi Sistem Informasi Akuntansi dalam Era Digital: Tinjauan Literatur tentang Tren, Tantangan, dan Peluang. Jurnal Minfo Polgan, 14(1), 77–85. https://doi.org/10.33395/jmp.v14i1.14628
Nuraeni, L., & Yusuf, A. (2023). he Role of Human Resource Competency in Enhancing SME Productivity in Indonesia. Jurnal Manajemen dan Kewirausahaan, 25(2), 141–153. https://doi.org/10.5555/ijosmas.v5i6.438
Nurhidayah, N., Safitri, M., & Badollahi, I. (2025). Penerapan Sistem Akuntansi Manajemen Dalam Meningkatkan Kinerja Bisnis Usaha Mikro, Kecil dan Menengah. Advances in Management & Financial Reporting, 3(2), 180–198. https://doi.org/10.60079/amfr.v3i2.518
Nusron, A. (2024). Strategies for improving the performance of embroidery craft businesses in the digital era. Indonesia Auditing Research Journal, 13(2), 63–73. https://journals.iarn.or.id/index.php/ARJ/article/view/279
Ohara, M. R., Suherlan, S., & Astutik, W. S. (2024). Digital Marketing Innovation and the Role of Information Systems in Enhancing MSME Market Expansion. Jurnal Minfo Polgan, 13(2), 1597–1604. https://doi.org/10.33395/jmp.v13i2.14167
Ohoiwirin, F. A., & Paramitalaksmi, R. (2025). The Influence of People’s Business Credit (KUR) Capital from PT. Bank Rakyat Indonesia, Own Capital, and Business Length in Supporting MSMEs Income in the Malioboro Region. Indonesia Accounting Research Journal, 13(2), 150–158. https://journals.iarn.or.id/index.php/Accounting/article/view/559
Panjaitan, F., & Sari, A. R. (2024). The influence of company size, company growth, andprofitability on company value with capital structure as amoderating variable in the 10 largest conventional banks inIndonesia 2017-2022. Indonesia Auditing Research Journal, 13(13), 155–161. https://journals.iarn.or.id/index.php/ARJ/article/view/319
Putra. (2019). Penerapan Sistem Informasi Akuntansi Pengelolaan Aset Negara Dan Penyajian Laporan Keuangan Berbasis Akrual Terhadap PP No. 71 Tahun 2010 Pada Kantor Imigrasi Kelas Ii Belakang Padang. Measurement : Jurnal Akuntansi, 11(2), 107–119. https://www.journal.unrika.ac.id/index.php/measurement/article/view/1754/1298
Putri, T. A., Merry Susetyawan, A., Sherlenadya Purba, S., Ratu Mony, H., Tania Rahmadi, Z., Aria Wahyudi, M., Adhi Dharma, D., & Artikel, S. (2024). The Role Of Accounting Information Systems In The Utilization Of Technology For Digital Bookkeeping In Smes Corresponding Author. BRIDGING: Journal Of Islamic Digital Economic and Management, 2(1), 2024. https://journal.alshobar.or.id/index.php/bridging
Putrie, A. S., & Ariani, K. R. (2024). Pengaruh Penggunaan E-Commerce, Pemahaman Sistem Informasi Akuntansi dan Literasi Keuangan Pada Kinerja Perusahaan UMKM. Jurnal Akuntansi dan Keuangan Kontemporer (JAKK), 7(2). https://doi.org/10.30596/jakk.v7i2.20281
Ridwan, S., Syah, T. Y. R., Kustiawan, U., & Nofierni, N. (2025). Financial Planning and Investment Feasibility Analysis Based on Five-Year Projections Using ROI, NPV, IRR, and Financial Ratios. Journal La Bisecoman, 6(2), 489–506. https://doi.org/10.37899/journallabisecoman.v6i2.1970
Rito, R., & Azzahra, F. (2018). Peran Audit Internal Dalam Good Corporate Governance Bank Syariah Di Indonesia. Agregat, 2(1), 79–99. https://doi.org/10.22236/agregat
Salim, N., & Rahmadhani, S. (2024). Pengaruh Modal Usaha, Lama Usaha Dan Lokasi Usaha Terhadap Pendapatan Usaha Mikro Kecil Menengah. Among Makarti, 17(1), 111. https://doi.org/10.52353/ama.v17i1.634
Santoso, Y., & Dewi, L. (2023). Digital Marketing Strategies and Competitive Advantage of Culinary SMEs in Central Java. Jurnal Pemasaran Digital dan Inovasi Bisnis. 2023, 55–70. https://doi.org/10.57178/atestasi.v6i2.701
Sophia, N. H. (2023). The influence of e-commerce business developments and technology-based accounting information systems on the need for e-commerce audit services. Indonesia Accounting Research Journal, 10(4), 112–120. https://doi.org/10.35335/iacrj.v10i4.150
Susanti, D. A., Mulyani, U. R., Fadhlan, A., & Yuwanda, T. (2022). Terhadap Pemahaman Umkm Dalam Menyusun Laporan Keuangan Berdasakan SAK-EMKM Jurnal Ekonomi dan Bisnis Islam, 7(1), 24–39. https://garuda.kemdiktisaintek.go.id/documents/detail/3257679
Wisnu, Y., Sasmito, D., & Prestianto, B. (2021). Digital Literation Level Analysis and E-Commerce Application in Small and Medium Micro Enterprises in the City of Semarang. 4(1). https://doi.org/10.29100/jipi.v11i1.7282
Yacob, S., Sulistiyo, U., Erida, E., & Siregar, A. P. (2021). The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia. Development Studies Research, 8(1), 244–252. https://doi.org/10.1080/21665095.2021.1976657
Zukari, R. P. A., & Aryanto, R. (2025). The Influence of Digital Marketing Strategy in the Development of MSMEs on Economic Growth 2018 – 2022 (Case Study of Digital Advertising MSMEs in Jakarta). Journal of World Science, 4(1), 125–134. https://doi.org/10.58344/jws.v4i1.1287
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